GAMBOL expands its target group into French Bulldog’s segment launching PET LOVERS LIMITED COLLECTION

As a result of the pandemic, Covid-19 has affected everyone’s behavior more or less. During this time, people have spent more time at home doing different daily activities such as studying or working. Therefore, the “pet humanization” behavior has developed causing people to be more in love with their pet and treated them as one of their beloved child. This also makes them willing to spend more budget on their pet. GAMBOL has seen this change as an opportunity. We expanded our target into pet lover’s segment and launched a new collection (สามสหายสุดอึน), specifically to serve French bulldog’s lovers. French bulldog is an extremely popular dog breed in Thailand due to its funny and distinctive behavior. Regarding to this unique characteristic, GAMBOL has deconstructed its behavior and incorporated into our limited footwear design to serve Frenchy’s lovers.